Retail organizations are increasingly relying on structured and unstructured information to manage supply chains, evaluate sales and marketing efforts, and to discover hidden customer opportunities. Anzo Smart Data solutions have allowed retailing customers to combine their structured and unstructured information, allowing businesses to quickly and easily access and utilize the most recent customer and market data for business advantage.
In the Big Data era, the promise of knowing your customer leads to increased revenue opportunity through improved market segmentation, personalization and merchandising strategies. Though, companies have collected a lot of data about their customers, many still know very little about them.
Contact us to learn how retailers are using the Anzo Smart Data Platform.